AI is a not a brilliant writer. In my many experiments trying to make AI fit the language a brand will use in its positioning (including mine), here is what I’ve found.

Creativity is a big asset. But it is also a big risk for business. Here's two resources to better manage it.

The Experience-Suite is a clear map of the relationship between Brand, Product, Phygital and Digital assets and the needs of Consumers, Users, and Employees.

Market research is failing. Most surveys are rubbish that drift brands away from their customers. Learn the 3 research methodologies that actually work for leaders.