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How Many Restructures is Too Many for the Culture to Take?
Organisational restructures happen. But they also tell you a great deal more than you’d expect about the CEO, the board and the workplace culture.
11 Brand Language Skills AI Gets Wrong.
AI is a not a brilliant writer. In my many experiments trying to make AI fit the language a brand will use in its positioning (including mine), here is what I’ve found.
How to Lead a Culture of Creativity.
Creativity is a big asset. But it is also a big risk for business. Here's two resources to better manage it.
Hustle Culture, Modern Slavery and Brand Identity.
It's a topic that is likely to keep any forward-thinking CEO up at night.
How You Answer These Three Questions Reveals the Cause of Your Team's Conflict.
The Experience-Suite is a clear map of the relationship between Brand, Product, Phygital and Digital assets and the needs of Consumers, Users, and Employees.
Why Your Market Research is Killing Your Brand Value
Market research is failing. Most surveys are rubbish that drift brands away from their customers. Learn the 3 research methodologies that actually work for leaders.
Why the Employee Experience Hasn’t Changed in 20 Years
AI is great and all. But the employee experience is still grappling with the same issues it was back in 2005.